In today’s fast-paced business environment, finding accurate and relevant data is crucial. ZoomInfo, a leading B2B intelligence platform, helps businesses target the right contacts and companies for their sales and marketing efforts. However, if you’re not looking for companies in a particular industry, filtering them out of your search results can save you time and improve the quality of your leads. In this blog post, we’ll explore how to effectively use ZoomInfo to exclude industries from your searches, making your prospecting efforts more efficient and targeted.
Why Exclude Industries on ZoomInfo?
When conducting a search on ZoomInfo, you might have specific criteria in mind for the types of companies you want to target. Sometimes, certain industries just aren’t relevant to your needs. For example, if you’re selling software designed for healthcare, you wouldn’t want your search results cluttered with companies from the automotive industry. Excluding irrelevant industries helps you zero in on your ideal prospects, reducing wasted efforts and increasing your chances of success.
Steps to Exclude Industries on ZoomInfo
Filtering out industries on ZoomInfo is a straightforward process. Here’s how you can do it:
1. Log in to Your ZoomInfo Account
Start by logging into your ZoomInfo account. If you don’t have one yet, you’ll need to sign up for access to their platform.
2. Navigate to the Advanced Search
Once logged in, go to the “Advanced Search” feature. This tool allows you to narrow down your search criteria by multiple factors, including industry, company size, location, and more.
3. Select the ‘Industry’ Filter
Within the Advanced Search, locate the ‘Industry’ filter. Here, you can choose to include or exclude specific industries based on your needs.
4. Exclude Specific Industries
To exclude an industry, look for the option that allows you to select industries you don’t want in your search results. You can choose one or multiple industries to exclude.
5. Refine Your Search
After selecting the industries to exclude, refine your search further by adding other criteria such as company revenue, employee size, or geographic location. This helps in honing down your search to only the most relevant prospects.
6. Save and Execute the Search
Once you’ve set up your filters, save the search for future use, or execute it immediately to view the results. ZoomInfo will now display companies that match your criteria while excluding those in the industries you filtered out.
Benefits of Excluding Industries in ZoomInfo
Using ZoomInfo to exclude industries offers several advantages:
Increased Relevance: By focusing only on relevant industries, your search results become more aligned with your target market.
Time-Saving: Excluding non-relevant industries cuts down on the time spent sifting through irrelevant data, allowing you to focus on high-potential leads.
Enhanced Campaign Performance: With a more targeted list, your sales and marketing campaigns are likely to see better engagement and conversion rates.
Common Mistakes to Avoid
While excluding industries can significantly improve your search results, there are a few common mistakes to avoid:
Over-Filtering: Excluding too many industries might result in a search that’s too narrow, leaving you with too few prospects to work with.
Not Updating Filters: As your business needs evolve, so should your filters. Regularly review and update your excluded industries to ensure they align with your current goals.
Ignoring Industry Overlap: Some industries have overlapping sectors. For example, excluding the “Technology” industry might inadvertently filter out companies that use technology in a different capacity, which could still be relevant to your search.
Conclusion
Using ZoomInfo’s industry exclusion feature is a powerful way to enhance your prospecting efforts. By eliminating irrelevant industries from your searches, you can focus more effectively on your target market, saving time and improving the quality of your leads. Remember to strike a balance when setting up your filters to avoid over-narrowing your search and to regularly update your settings to match your evolving business needs.
FAQs
1. Can I exclude multiple industries at once on ZoomInfo?
Yes, ZoomInfo allows you to exclude multiple industries simultaneously by selecting them in the Advanced Search filters.
2. How often should I update my industry exclusions?
It’s a good idea to review and update your exclusions at least once a quarter or whenever your business strategy changes.
3. Will excluding industries reduce the number of search results?
Yes, excluding industries will narrow down your search results, but this is beneficial as it increases the relevance of the leads you get.
4. Can I save my search settings for future use?
Absolutely, ZoomInfo lets you save your search criteria, including excluded industries, so you can reuse them without setting up the filters each time.
5. Does ZoomInfo charge extra for using advanced filters like industry exclusion?
No, the industry exclusion feature is included as part of ZoomInfo’s Advanced Search functionality, with no additional cost.
